read-on-handhelds1Every business domain has a common objective to build a solid customer base and look for growth. With technology era and digital platforms around us communication has become one of the crucial and effective tools to reach target audience.

One can easily take advantage of social media with strategic approach and marketing techniques. So, let us look at some of the tips and techniques to better utilize social media platforms and reach potential customers.

Be visible:  Out of sight is out of mind; so it is very important to be visible. If you wish you reach your customers, you need to be visible with regular interactions on social media platforms with blogs, article, sharing market trends etc.

Be proactive: Be present everywhere at right time; timing is the key. Understand what your customer may look for, what is to their interest, what kind of information can help them in better decision making. If you proactively bring the best information across them, you have a great chance to be one of the preferred vendors.

Try to engage them on most popular platforms like LinkedIn, Facebook, Twitter, Instagram and YouTube to name a few.

Facebook: An amazing platform to keep your potential leads engaged  with amazing content, initiate polls, create open groups to share information, sent event invites etc. One can also run Facebook Ad Campaigns as well to penetrate the target audience.

YouTube: Videos are one of the major influencing factors in decision making, people tend to remember the videos with crisp content addressing the product/ service values or benefits to its customers. Make appealing videos and reach audience in almost no time. Keep sharing webinars and corporate videos in regular intervals.

LinkedIn: One of the most professional platforms which is one of the core elements bridging the gap between talent and companies. HR consultants, talent acquisition leads and head-hunters use LinkedIn more effectively to get client requirements mapped with exact resources available in the market.

Twitter: Create the buzz, make sure your tweets reach at right time. Use hashtags in such a way that your tweets appear at top.

Instagram: Share photos, event gallery, activities that depicts your product, services or company culture.

Be socially active, keep sharing authentic and relevant content. Establish trust and credibility in top notch social media platform to gain the required visibility. Interact with groups, individuals, share your expertise, suggest tips and don’t forget to wish contacts whenever they reach a milestone.

Social media platforms are simply magical if used in right direction with strategic approach. Get ready and explore the magic and maximize the chances of tapping more customers.