Every business domain has a common objective to build a solid customer base and look for growth. With technology era and digital platforms around us communication has become one of the crucial and effective tools to reach target audience.

One can easily take advantage of social media with strategic approach and marketing techniques. So, let us look at some of the tips and techniques to better utilize social media platforms and reach potential customers.

Be visible:  Out of sight is out of mind; so it is very important to be visible. If you wish you reach your customers, you need to be visible with regular interactions on social media platforms with blogs, article, sharing market trends etc.

Be proactive: Be present everywhere at right time; timing is the key. Understand what your customer may look for, what is to their interest, what kind of information can help them in better decision making. If you proactively bring the best information across them, you have a great chance to be one of the preferred vendors.

Try to engage them on most popular platforms like LinkedIn, Facebook, Twitter, Instagram and YouTube to name a few.

Facebook: An amazing platform to keep your potential leads engaged  with amazing content, initiate polls, create open groups to share information, sent event invites etc. One can also run Facebook Ad Campaigns as well to penetrate the target audience.

YouTube: Videos are one of the major influencing factors in decision making, people tend to remember the videos with crisp content addressing the product/ service values or benefits to its customers. Make appealing videos and reach audience in almost no time. Keep sharing webinars and corporate videos in regular intervals.

LinkedIn: One of the most professional platforms which is one of the core elements bridging the gap between talent and companies. HR consultants, talent acquisition leads and head-hunters use LinkedIn more effectively to get client requirements mapped with exact resources available in the market.

Twitter: Create the buzz, make sure your tweets reach at right time. Use hashtags in such a way that your tweets appear at top.

Instagram: Share photos, event gallery, activities that depicts your product, services or company culture.

Be socially active, keep sharing authentic and relevant content. Establish trust and credibility in top notch social media platform to gain the required visibility. Interact with groups, individuals, share your expertise, suggest tips and don’t forget to wish contacts whenever they reach a milestone.

Social media platforms are simply magical if used in right direction with strategic approach. Get ready and explore the magic and maximize the chances of tapping more customers.

With ever growing demand of HR placement services in Mumbai, Delhi NCR and Bangalore, more and more HR Placement firms have established their base to provide HR placement and recruitment services. Now, this gives companies ample options to select the best HR placement firm for their recruitment and manpower needs.

We at GS Job Point believe in our ability and look for strategic, innovative ways to improve the placement, recruitment process every year. With decades of expertise we have seen how this industry has changed with tough nail biting competition. We formulate the requirement pipeline, analyze them, evaluate our exact solution react, extract our success ratio, map down the customer satisfaction and derive the next steps through comprehensive SWOT analysis.

We have seen some basic elements, protocols and methodologies can help any recruitment agency to be ready to deliver unmatched services. Sharing few examples which are common in HR placement fraternity:

1. Communicate effectively to understand if he/she has any alternative offers or not, the exact salary (CTC and take home)- this is the initial phase and you can easily eliminate the candidates whom you feel are not willing or may not turn out at the last moment.
2. Be neutral and act as a bridge between the candidate and the employer: Ensure you are not too partial. Always understand that requirement of good candidates is the key element for any employer, similarly candidates looking for change also wants good companies.
3. Know-how: This game is not just knowing about the candidate but is very important to know about the company to answer queries from candidates, any shaky answer or diplomatic approach may slip some good candidates
4. A human touch: We do use technology and live a robotic life but then keeping in touch with candidates, offering other job opportunities to see if they have other need or not helps determining if the candidate will turn up or look for other option. Build good rapport and it will always pay.

Our strategic approach has helped us to grow and be one of the leaders in the HR placement and manpower services in Mumbai and Delhi NCR region. We are known for our services as we understand their requirement and get back with the industry best candidates. GS job point is proud of the core HR recruitment team and placement experts as they have shown a new dimension to serve the customers better with improved HR placement services.

This is straight from my experience: Let me share an interesting incidence with you all, I received a call from a HR professional from one of the most reputed CMMi level company. At the very first instance I could figure out that she was bit disturbed and was desperately looking for a HR placement agency who can help them getting the desired candidates on board.

Well, the requirement was for a Technical profile with management skills to handle technical project and handle a huge team of 30 resources spread over various geographies. Now, that is challenging isn’t it? As first step we started taking all the information about requirement, what is desired? What can be optional? Then more about the company, job profile, salary range, joining date, place of joining and so on. Once, we had a clear picture we assured that we will keep our promise and help you with most suitable candidates.

With years of expertise dealing with B2B HR consultancy services in Mumbai, Bangalore & Delhi, we have grown up to match up with any top notch HR placement firm in terms of resources and quick turnaround time. Our HR Placement team at Mumbai office worked out a planning scanned through the profile and mapped out the best candidates who can be lined up for the interview. Yes, now coming to the most crucial juncture where we keep our fingers crossed thinking all the candidates lined up should turn up for the interview, with timely follow up calls we ensured 100% turn up.

We called back the company desk and spoke with the HR and confirmed with them about the availability of the candidates. Within next few hours, I received a call from the same HR professional who was absolutely thrilled and shared that though she was bit apprehensive initially as being delayed with false promises in the past by others. She told that all three positions are now filled and the candidates lined up were exactly matching the way they wanted. Believe me the way she was happy about it, made me feel proud, a big thanks an hug to my team, they truly deserve a pat on their back. That one opportunity has bagged us with two more references and that’s how we keep moving up the ladders.

GS Job point is known for its growing relationship with corporates, understanding their requirement and successfully helping them to meet their manpower requirement. We promise to keep our promise anytime and every time.