Every business domain has a common objective to build a solid customer base and look for growth. With technology era and digital platforms around us communication has become one of the crucial and effective tools to reach target audience.

One can easily take advantage of social media with strategic approach and marketing techniques. So, let us look at some of the tips and techniques to better utilize social media platforms and reach potential customers.

Be visible:  Out of sight is out of mind; so it is very important to be visible. If you wish you reach your customers, you need to be visible with regular interactions on social media platforms with blogs, article, sharing market trends etc.

Be proactive: Be present everywhere at right time; timing is the key. Understand what your customer may look for, what is to their interest, what kind of information can help them in better decision making. If you proactively bring the best information across them, you have a great chance to be one of the preferred vendors.

Try to engage them on most popular platforms like LinkedIn, Facebook, Twitter, Instagram and YouTube to name a few.

Facebook: An amazing platform to keep your potential leads engaged  with amazing content, initiate polls, create open groups to share information, sent event invites etc. One can also run Facebook Ad Campaigns as well to penetrate the target audience.

YouTube: Videos are one of the major influencing factors in decision making, people tend to remember the videos with crisp content addressing the product/ service values or benefits to its customers. Make appealing videos and reach audience in almost no time. Keep sharing webinars and corporate videos in regular intervals.

LinkedIn: One of the most professional platforms which is one of the core elements bridging the gap between talent and companies. HR consultants, talent acquisition leads and head-hunters use LinkedIn more effectively to get client requirements mapped with exact resources available in the market.

Twitter: Create the buzz, make sure your tweets reach at right time. Use hashtags in such a way that your tweets appear at top.

Instagram: Share photos, event gallery, activities that depicts your product, services or company culture.

Be socially active, keep sharing authentic and relevant content. Establish trust and credibility in top notch social media platform to gain the required visibility. Interact with groups, individuals, share your expertise, suggest tips and don’t forget to wish contacts whenever they reach a milestone.

Social media platforms are simply magical if used in right direction with strategic approach. Get ready and explore the magic and maximize the chances of tapping more customers.

With ever growing demand of HR placement services in Mumbai, Delhi NCR and Bangalore, more and more HR Placement firms have established their base to provide HR placement and recruitment services. Now, this gives companies ample options to select the best HR placement firm for their recruitment and manpower needs.

We at GS Job Point believe in our ability and look for strategic, innovative ways to improve the placement, recruitment process every year. With decades of expertise we have seen how this industry has changed with tough nail biting competition. We formulate the requirement pipeline, analyze them, evaluate our exact solution react, extract our success ratio, map down the customer satisfaction and derive the next steps through comprehensive SWOT analysis.

We have seen some basic elements, protocols and methodologies can help any recruitment agency to be ready to deliver unmatched services. Sharing few examples which are common in HR placement fraternity:

1. Communicate effectively to understand if he/she has any alternative offers or not, the exact salary (CTC and take home)- this is the initial phase and you can easily eliminate the candidates whom you feel are not willing or may not turn out at the last moment.
2. Be neutral and act as a bridge between the candidate and the employer: Ensure you are not too partial. Always understand that requirement of good candidates is the key element for any employer, similarly candidates looking for change also wants good companies.
3. Know-how: This game is not just knowing about the candidate but is very important to know about the company to answer queries from candidates, any shaky answer or diplomatic approach may slip some good candidates
4. A human touch: We do use technology and live a robotic life but then keeping in touch with candidates, offering other job opportunities to see if they have other need or not helps determining if the candidate will turn up or look for other option. Build good rapport and it will always pay.

Our strategic approach has helped us to grow and be one of the leaders in the HR placement and manpower services in Mumbai and Delhi NCR region. We are known for our services as we understand their requirement and get back with the industry best candidates. GS job point is proud of the core HR recruitment team and placement experts as they have shown a new dimension to serve the customers better with improved HR placement services.

This is straight from my experience: Let me share an interesting incidence with you all, I received a call from a HR professional from one of the most reputed CMMi level company. At the very first instance I could figure out that she was bit disturbed and was desperately looking for a HR placement agency who can help them getting the desired candidates on board.

Well, the requirement was for a Technical profile with management skills to handle technical project and handle a huge team of 30 resources spread over various geographies. Now, that is challenging isn’t it? As first step we started taking all the information about requirement, what is desired? What can be optional? Then more about the company, job profile, salary range, joining date, place of joining and so on. Once, we had a clear picture we assured that we will keep our promise and help you with most suitable candidates.

With years of expertise dealing with B2B HR consultancy services in Mumbai, Bangalore & Delhi, we have grown up to match up with any top notch HR placement firm in terms of resources and quick turnaround time. Our HR Placement team at Mumbai office worked out a planning scanned through the profile and mapped out the best candidates who can be lined up for the interview. Yes, now coming to the most crucial juncture where we keep our fingers crossed thinking all the candidates lined up should turn up for the interview, with timely follow up calls we ensured 100% turn up.

We called back the company desk and spoke with the HR and confirmed with them about the availability of the candidates. Within next few hours, I received a call from the same HR professional who was absolutely thrilled and shared that though she was bit apprehensive initially as being delayed with false promises in the past by others. She told that all three positions are now filled and the candidates lined up were exactly matching the way they wanted. Believe me the way she was happy about it, made me feel proud, a big thanks an hug to my team, they truly deserve a pat on their back. That one opportunity has bagged us with two more references and that’s how we keep moving up the ladders.

GS Job point is known for its growing relationship with corporates, understanding their requirement and successfully helping them to meet their manpower requirement. We promise to keep our promise anytime and every time.

Dear friends, with this note let me wish you all a very Happy and Prosperous New year, May this year bring lots of happiness and success in your professional and personal life. This is the perfect platform to share my happiness and Thank you all for such an overwhelming respond to my book “How to start HR Consultancy Company” which helped me to sold more than 100 copies.
In past few weeks, I have received certain calls and emails stating
“Not getting clients for Hr consultancy even after doing numerous calls to the hr persons and mailing our proposal to them. We don’t receive any revert from them and on follow-ups they tell us that we will contact you once we have any opening but we never get any mail”
Every business has its ups and downs but it doesn’t mean the situation will remain the same. What it just need is a ray of hope and go for it, keep contacting the HR personals through cold calling and emails. If they are no response, don’t be disheartened, there can be many reasons behind it:-
• It might be possible they already have lots of consultants empanelled with them and they don’t want to add more, but they want you to keep in pipeline for future bulk requirement
• These days Companies are focusing more on revenue side or can say on business target by limiting their budgets due to economic crises
• The company may be going through restructuring process
So with such reasons, one can just keep up the faith for good times and trust me if you have faith success is never too far .In my earlier posts I have already written “how to get clients for Hr consultancy” you can use that suggestions and beside this I am mentioning some more tips i.e.
 References matters a lot so, if you have any references use it .You may have HR’s in your friend circle, seniors and industry experts; ask them to help you or give your reference in any company as HR recruitment firm
 Get active on professional sites like LinkedIn, Cite HR etc. get connected with HR personals and then approach them with your presentable proposal
 Some companies put there openings on job portals, you can have an idea about their openings from there and speak to them
Remember lots of companies are getting registered everyday and they all require manpower for their firm to run it efficiently, effectively and here you have to search them. So be positive and keep trying.
Hope this Post prove to be helpful to you all .if not please share your views so that we can address it in my upcoming post. We truly value and Appreciate your comments and queries.

Are you just out of college? … Are you a fresher?  Look MAA he is a fresher….. You will hear this everywhere. Fresher’s tag is Everywhere 🙂

Today every MBA or B.Tech fresher wants to remove his/her fresher tag because they know they can grow only if they have experience. They know they can make money only if they got nice experience. But the main question is prioritizing. Freshers are more and more becoming money minded, they want to earn money much faster than before.  I have found that freshers are too impatient to take decisions appropriately.   Take the example of one fresher , i just came across

Arun, is pass out of MBA fresher – 2010 batch, but still jobless. He continuously thinks about the ways to get a job.  Many months have passed still arun is not able to get a good job. Finally he receives a job interview call from a HR consultancy company. He was happy,  as the communication continues with HR consultancy his first question with consultancy was how much salary he can get? Just after hearing the answer, He said not interested and disconnected the call . I asked Arun about reason for disconnecting the call. I was shocked hearing the answer… He disconnected the call because the job was in the range of 8k-15k per month. His reasoning was even more shocking, he says i paid 5 lacs for for MBA why should i go for 10 thousand job.

This is a common problem in India where young generation is more attracted towards the money than knowledge. They don’t understand than knowledge is much more important. Even if you get good money, you need knowledge to manage that money. So,I would recommend freshers to get your first job in a company where you could learn more skills, skills which makes your life easier and better. Join a company where you love to work, so instead of focusing on money initially, focus on learning part.

So, even if your first job is less paying job .. go for it if it has provides high learning experience.

Many people have asked how to develop clients? Developing clients is is a secret strategy and different tricks works for different people.  Many people pitch clients over phone, many go and meet them and convert them, many people lure them by providing cheaper services and the list continues….. Something works for some people and the same thing does not work for others. This is a strategy which everyone learns by experience,  no body is going to disclose them. Its a human tendency, if someone is making money by using a trick why would he tell the world that he is making money that way. But i am going to disclose the secrets on my blog, no matter if it hurts me or creates a competition for me. I will write about all the secrets of making new clients yes i will disclose some  serious secrets also in the coming post.

What i feel that you should always start with tele calling. Tele calling is one of the best way to generate new clients fast. May be people will say tele calling is dead, but it isn’t. everyday transaction worth  billions of dollars are done on phone, so telle calling was never dead and will never be dead. What matters is how you call and whom you call.  Some of the points which should always keep in mind while doing telecalling:-

1. Always be polite
2. Sometimes it happens when we call a person he/she might be in meeting always ask for there availability otherwise they get irritated.Never irritate them, instead involve them,
3. Contact the right person,If you are in HR consultancy try to contact HR manager or in charge of HR. Avoid contacting VP or CEO directly as if they reject you will have to forget the company. Rule of thumb, Start from bottom Up.
4. Studies showed that  12:00 to 1:00 is the best time to contact new prospective clients,
   
5. Whether they are interested in your service or not always ask for there email id so that you can forward your proposal to them. Sending a proposal to the person works, most of the time it has been seen that the proposal recahes the right person and you can get a call from them. Of course you have to make your proposal interesting.
   
6. Be patience and be Positive.
7. Try to make at least 150 calls everyday 🙂
   

Hope this  article helps in making you good at tele calling. The most important thing is to approach the right person at the right time. next post will tell you how to approach the right person. Till then bye bye and enjoy the blog. 🙂

This is a part one of multi part post about how to get clients for Manpower Consultancy. Any business is about making profits and profits only come when you have a huge list of good clients. I am writing the series of posts about how to get clients because i received a lot of requests from our valued readers. So,

How to get clients? The biggest and the most basic question in anybody’s mind.  Clients are most important part of any business and so everything revolves around it. The competition is so huge that the companies do anything for attracting a new client, they even do over committment .  Let me tell you its not that you just read any documentation or tutorials and you started making clients, for getting clients you will have to come up with your own idea.  I still remember when I opened my placement firm, that time I was really in need of few clients. But since i did not have big contacts that time, I started searching for contact details of companies on Net and start calling to the client. This is just a form of cold calling or better tele calling. But mark my words, telecalling is really effective but yes you willl have to do lots of calling everyday.

Benefits of Telecalling

• Pitch for your service/products- You can directly pitch the concerned person about your products and services and ask them whether they need your services or are they interested in it. while doing calling you hardly get few seconds, it’s in your hands how to pitch client and convince to go for your services. Its a do or die situation 🙂
• Awarenes –  With tele. calling you are also advertising your company products and services. whether you get client or not but tele calling has created a awareness about your company and services.

Tele calling is the first and basic way to get new clients.  You can search information’s from net and start doing tele calling for your products and services.  I will write next post about how to effectively do tele calling. Tele calling is an art where you should know how to convince prospective clients in just 1 minutes. That’s the key to successful tele calling.

Don’t forget to leave comments and shares your tips for effective tele calling….