HOW TO USE SOCIAL MEDIA TO GET CLIENTS: Tips and Tricks

read-on-handhelds1Every business domain has a common objective to build a solid customer base and look for growth. With technology era and digital platforms around us communication has become one of the crucial and effective tools to reach target audience.

One can easily take advantage of social media with strategic approach and marketing techniques. So, let us look at some of the tips and techniques to better utilize social media platforms and reach potential customers.

Be visible:  Out of sight is out of mind; so it is very important to be visible. If you wish you reach your customers, you need to be visible with regular interactions on social media platforms with blogs, article, sharing market trends etc.

Be proactive: Be present everywhere at right time; timing is the key. Understand what your customer may look for, what is to their interest, what kind of information can help them in better decision making. If you proactively bring the best information across them, you have a great chance to be one of the preferred vendors.

Try to engage them on most popular platforms like LinkedIn, Facebook, Twitter, Instagram and YouTube to name a few.

Facebook: An amazing platform to keep your potential leads engaged  with amazing content, initiate polls, create open groups to share information, sent event invites etc. One can also run Facebook Ad Campaigns as well to penetrate the target audience.

YouTube: Videos are one of the major influencing factors in decision making, people tend to remember the videos with crisp content addressing the product/ service values or benefits to its customers. Make appealing videos and reach audience in almost no time. Keep sharing webinars and corporate videos in regular intervals.

LinkedIn: One of the most professional platforms which is one of the core elements bridging the gap between talent and companies. HR consultants, talent acquisition leads and head-hunters use LinkedIn more effectively to get client requirements mapped with exact resources available in the market.

Twitter: Create the buzz, make sure your tweets reach at right time. Use hashtags in such a way that your tweets appear at top.

Instagram: Share photos, event gallery, activities that depicts your product, services or company culture.

Be socially active, keep sharing authentic and relevant content. Establish trust and credibility in top notch social media platform to gain the required visibility. Interact with groups, individuals, share your expertise, suggest tips and don’t forget to wish contacts whenever they reach a milestone.

Social media platforms are simply magical if used in right direction with strategic approach. Get ready and explore the magic and maximize the chances of tapping more customers.

In the memory of My Brother Surender Bahadur Singh

img-20161129-wa0000It has been more than a month now that my brother passed away, leaving us behind at an early age of 42 and today is his birthday 29th Dec.We cannot forget his loving and smiling face ever. He was the one who loved to bring a smile on others face,He was an obedient son of his parents and a very caring brother of three sisters. A husband of a beautiful wife and a very loving and caring father of two small children. He left us all on 23rd Nov 2016 after a fight with disease Gliblastoma. With tearful eyes we watched him passing away,we could not make him stay. Even money ,Prayer  and wishes of near and dear ones could not buy his life. His golden heart stopped beating.God broke our hearts which once again proves that he only takes the best one First.

if I talk about Family Life, he was a very good son.I rarely seen my brother siting in front of my father it was his respect towards him. He understood his responsibilities at an early age.For sisters,From education to our marriages He did everything.  He was a Guardian,friend, guide all in one. From childhood to adult we approached him for every little thing. He was always there for us. Infact after our marriage not a single week passed without having a good telephonic conversation with him.As I am the youngest, i always benefited the most. He loved all of us a lot, now we feel we did very little for him. He was perfect in all his relations.

In professional life he was very ambitious and creative.In short span of time, he started degree colleges and CBSE board school in village. I still remember someone asked him why you are opening English medium school in village and investing so much there, it will not work. He replied “I will give all the facilities similar to city in village so that people will not go to city for good education”. And in first year 450 students took admission.

Today he is no more with us. It’s very hard to accept. He will never know how much he’s missed. He will never know that our father who never showed his love to him, cries for him every day. he will never know that how his wife hide her tears and try to show herself strong in front of kids and others. He will never know that how much we all miss him.

You are the lovely brother i have adored you since i was small. I knew i could count on you, no matter what life sends to me. You always had time to listen to me and your actions always showed how much you cared.  Love you and miss you a lot dear brother. These words cannot express the feelings which we are having for you at the moment. Only we can feel what we have lost. I pray to the almighty god, May your soul rest in peace.

Outsource your Manpower need is the latest trend

Outsourcing recruitment services continues to be one of the major discussion agenda in the industry. While Outsourcing Manpower needs to HR manpower services is flourishing in the market there is no doubt that companies have started to look differently.

Once advised that HR outsourcing can only be good option for large organization is now more of a need for most

corporate. HR outsourcing has been equally beneficial for both small/mid- sized to big companies.

• Increase in Productivity – Rather than administration accepted authoritative tasks, advisers can focus on added cardinal functions, which can yield more value

• Access to best in class technological and strategic move without more investment as outsourced partners can bring in the best solution at best price.

Some of the major benefits that can be highlighted are:

 Huge saving on Money

 Strategic Approach

 Better know-how of advantage of technology

 Expanded access to HRO proficiency

 Unmatched accuracy

 More promising compliance related issues

Human assets outsourcing can accredit mid –sized and small companies to grow after authoritative it all-important to  appoint added personnel, and by acceptable with acquiescence/compliance related issues, financial after-effects due to an abortion to accede with accompaniment and other laws.

While looking for HR Outsourcing solution, please understand that it brings great deal of advantage for all small to large companies. Before placing your trust ensure they have a team of professionals with years of acquaintance in HR

outsourcing services catering to various industry needs.

Another aspect you may look is about their assistance in adhering to the labour laws and HR policies of India

By accomplishing this, you can body a blessed and airy atmosphere at plan and as well avoiding any acknowledged issues after agitation the law. So, HR outsourcing not only brings effective advantages but also ensures that you are well ahead of times.

Strategic ways to improve HR recruitment and placement services

With ever growing demand of HR placement services in Mumbai, Delhi NCR and Bangalore, more and more HR Placement firms have established their base to provide HR placement and recruitment services. Now, this gives companies ample options to select the best HR placement firm for their recruitment and manpower needs.

We at GS Job Point believe in our ability and look for strategic, innovative ways to improve the placement, recruitment process every year. With decades of expertise we have seen how this industry has changed with tough nail biting competition. We formulate the requirement pipeline, analyze them, evaluate our exact solution react, extract our success ratio, map down the customer satisfaction and derive the next steps through comprehensive SWOT analysis.

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We have seen some basic elements, protocols and methodologies can help any recruitment agency to be ready to deliver unmatched services. Sharing few examples which are common in HR placement fraternity:

  1. Communicate effectively to understand if he/she has any alternative offers or not, the exact salary (CTC and take home)- this is the initial phase and you can easily eliminate the candidates whom you feel are not willing or may not turn out at the last moment.
  2. Be neutral and act as a bridge between the candidate and the employer: Ensure you are not too partial. Always understand that requirement of good candidates is the key element for any employer, similarly candidates looking for change also wants good companies.
  3. Know-how: This game is not just knowing about the candidate but is very important to know about the company to answer queries from candidates, any shaky answer or diplomatic approach may slip some good candidates
  4. A human touch: We do use technology and live a robotic life but then keeping in touch with candidates, offering other job opportunities to see if they have other need or not helps determining if the candidate will turn up or look for other option. Build good rapport and it will always pay.

Our strategic approach has helped us to grow and be one of the leaders in the HR placement and manpower services in Mumbai and Delhi NCR region. We are known for our services as we understand their requirement and get back with the industry best candidates. GS job point is proud of the core HR recruitment team and placement experts as they have shown a new dimension to serve the customers better with improved HR placement services.

 

 

Steps before registering your HR consultancy services

In the most recent decade, the HR consultancy has experienced a move from being a regulatory overhead, a non-beneficial office, to a key business partner. Helping  corporates to meet best man power services.

Human Resource Consulting has risen up out of administration counseling, as an  association’s necessities have gotten to be more unpredictable and specific, broadening  the hole between HR needs and work power capacities. This has highlighted the  capacity of HR administration consulting firms to fill this gap.

 Sounds Interesting? Well some of you might even think of being an Entrepreneur and start your own HR Consultancy!!!

Now, this is an optimistic thought which requires a lot of ground work to ensure that  you don’t fail at the mid-way.

 Some may think that registering a HR consulting firm and establishing itself is just a  cake walk. This is where real time experience helps; registering a HR consultancy service and establishing its credibility takes lot of hard work, good market research,

following trends and awareness.

You should foresee the challenges all the way with a vision to go ahead and get what you have targeted.

Even before you think of registration make sure you are through with some the basic  points mentioned below:

1.  Office space or place: address details for registration and future reference. Make  sure this is not just a gap fill up activity.

2.  Utility: Internet connection with a laptop or computer should always be ready to  take up the assignment

3.  Access to Database: Access to job portal, database, pool of resumes and CV’s is very  important aspect

4.  Back up: Adequate resource to run the HR consultancy, at least two members are  required so that one can meet the client, corporates and one can take care of the other activities

5.   Domain Expertise: HR consultancy requires strong domain experts to run the show with profitability

6. Website presence: Website presence is must with comprehensive information about the HR placement services and contact details

 7. Market research: Research is must to understand where exactly you stand even  before you start and relatively measure your next steps to visualize a realistic success path

 
Be on your toes as your are about to take a ride full of uncertainty, so as a pro-active step attend events and try to know how your nearest competitors and market leaders are going  about it. This will help you to analyze the thin gaps which might have escaped your attention. Understand the legal formalities, paper work required to register the HR consultancy firm. Name of the firm should be a unique identity which reflects your  business without any duplicity. So to sum up, one must have done the strong foundation to  begin a HR consultancy business.

Payment issues faced by HR Placement services: An overview

GS DollarEvery service provider, be it in any market segment tries hard to keep promise, sustain and grow to the next level. Similarly, an HR placement service in India has lot of competition and challenges to overcome and run it with long term vision. While start-ups or mid level HR consultancies work day in and out to line up the most trusted, experienced people to help various companies meet their requirement in quick time, they expect the same professional approach while receiving payment after a successful placement drive.

HR consultants constantly search for most appropriate candidates for any given profile be it technical or non technical, be it for freshers or for Senior management level professionals, it takes lot of understand, research, filtering right set of resumes, making sure all the desirable are matching with the resumes. Now, the next hurdle start while expert HR placement executives tries reaching out to the candidates, understanding if they are still in job hunt. What kind of profile the candidates are looking for. Confirming the present company requirement, profile, company details an HR consultant lines up the candidate. Sending a mail with details, follow-up mail and confirmation call are just few more to add to complete the process broadly. Now, after all these hard work when a candidate is placed the payment invoice is raised. The most common issues which most of the HR placement agencies face are:

  1.  Non Payment: Every Hr consultant must have faced non payment issue in his or her business  career life at least once or twice .  the  client refuse to make the payment saying candidate is not performing well.
  2. Lack of response: Once the candidates join, some of the companies never respond to confirm the details or even acknowledge the mail for confirmation
  3. Late payment: while they wanted resources right on time there payment never comes the same way. we also understand that sometimes it get delayed.
  4. Far from promise: They promise on a given date and the date keeps slipping down
  5. Misleading Information: Another aspect which is very common is misleading information about number of exact candidates joined after being lined up

 

While, GS Job Point has wonderful client tale with most professional companies who understand us, keep us engaged with continuous business, but then like many other HR manpower services, we have faced similar payment issues as well.

Being a known HR consultancy services in Bangalore, Mumbai and Delhi, we are always on our toes to ensure that we not only meet client requirement but help them with best resources available.

The HR placement services can only get success if they have the required competency to run the show and deal with small to large companies from multiple domains and we at GS Job point have made it possible. Since, payment is one of most generic issue which most of the HR consultancy services face, I thought of bringing up this pain point and request clients to keep their promise as we always do. Help us to be more charged up and deliver efficient services with timely payment for all our hard work.

Delivering Quality Manpower solutions for Corporates and Business needs

image 2This is straight from my experience: Let me share an interesting incidence with you all, I received a call from a HR professional from one of the most reputed CMMi level company. At the very first instance I could figure out that she was bit disturbed and was desperately looking for a HR placement agency who can help them getting the desired candidates on board.

Well, the requirement was for a Technical profile with management skills to handle technical project and handle a huge team of 30 resources spread over various geographies. Now, that is challenging isn’t it? As first step we started taking all the information about requirement, what is desired? What can be optional? Then more about the company, job profile, salary range, joining date, place of joining and so on. Once, we had a clear picture we assured that we will keep our promise and help you with most suitable candidates.

With years of expertise dealing with B2B HR consultancy services in Mumbai, Bangalore & Delhi, we have grown up to match up with any top notch HR placement firm in terms of resources and quick turnaround time. Our HR Placement team at Mumbai office worked out a planning scanned through the profile and mapped out the best candidates who can be lined up for the interview. Yes, now coming to the most crucial juncture where we keep our fingers crossed thinking all the candidates lined up should turn up for the interview, with timely follow up calls we ensured 100% turn up.

We called back the company desk and spoke with the HR and confirmed with them about the availability of the candidates. Within next few hours, I received a call from the same HR professional who was absolutely thrilled and shared that though she was bit apprehensive initially as being delayed with false promises in the past by others. She told that all three positions are now filled and the candidates lined up were exactly matching the way they wanted. Believe me the way she was happy about it, made me feel proud, a big thanks an hug to my team, they truly deserve a pat on their back. That one opportunity has bagged us with two more references and that’s how we keep moving up the ladders.

GS Job point is known for its growing relationship with corporates, understanding their requirement and successfully helping them to meet their manpower requirement. We promise to keep our promise anytime and every time.

 

How Hr Consultancy can serve clients better?

Be it any industry, you need to be on your toes to deliver most effective services. It is not just you but the agility required in your team to deliver results once and always. HR placement services are no exception and requires to climb up ladder every day to achieve targets. Companies placing their trust on you, so you are not just limited to do hard work but result driven work.customerserviceinsipiration3

Every day is a new day, every requirement is a new challenge, and if you have the zeal you will constantly evolve and ask yourself how could you serve your client better? How can you take an extra mile to ensure a happy client base with repeat business? With experience you can easily get to the problem solving mode and get to the requirement efficiently. Well, having said that it is not a cake walk by any means. Young HR professional working in HR consultancy may get scared with deadline and requirement at times. Being in the industry for more than a decade and running my own HR placement services, I can understand their pain points. Now, this where your leadership skill, expertise count.

HR consultancy services is driven through client requirement, which requires: proper understanding, mapping resources with the requirement, coordinating with them, scheduling interviews, taking feedback and get going. In order to serve the clients better, you need to serve your team better, make them feel good, motivate them, appreciate them and see how they deliver better result. Few key elements which you must inculcate in your team:

  1. Trust yourself: Motivate them, give positive feedback, so that they can trust on their ability
  2. Be confident: Make them feel comfortable and confident, ask them to learn from mistakes
  3. Ensure client satisfaction: Demonstrate the value of customer satisfaction and how to achieve it
  4. Quick solution: Adequate communication, quick turnaround are most important aspects to keep the ball rolling
  5. Listen well: Ask them to listen and get the requirement details without any presumptions
  6. Be a problem solver: Never say no or ask negative questions, remember if the task was that easy, they would never had reached you

Working with fortune 500 companies all across India, serving clients from multiple domain GS Job Point not only ensure client satisfaction but ensures that our internal team is happy and motivated to serve you better.

 

How to face competition in HR consultancy

 

The world we live in is full of challenges be it personal or professional life, you need to be proactive and full of energy to face them and get going.

Running your own business be it a stat up or a mid-size firm you need lot of confidence and self-motivation. Since, last ten years I have addressed enormous shift in trend while running my HR placement consultancy. There is huge competition in the market with new players coming in, it becomes more important to step ahead in the race with strategic approach.

Every city in India has huge list of HR recruitment agencies or say HR placement services available, this number even grows further in cities likes Mumbai, Bangalore & Delhi.

Now the question is How to face competition in HR consultancy?

Always remember that every business has its own plus and minus points, what make you climb the ladder is your attitude towards a problem. If you can constantly challenge yourself to better your own performance you are bound to get better results.

 

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Analyze your business strategy: Monitor, analyze your present strategy, compare with your past track record to map down what exactly works and what seems out of proportion. Now, this will show you some light with a clear picture, where exactly you are lacking. With a perfect SWOT analysis you can look out for new innovative ways come up with a strategy which suites best to deal with corporate recruiters.

Keep in Touch: “Out of sight is out of mind”. Yes, in most cases if you don’t keep in touch with your old corporate tie ups or prospects in pipeline, you tend to miss out on the next opportunity to work with them, so keep in touch in regular intervals.

Market & Competitor Analysis: With methodological market and competitor analysis you can rule the market. Being informed about what is best in the market, what your competitors are adopting, what is the present market demand in terms of pricing, commitment and service offerings, you can quickly draw line and find the differences. Work on them immediately make sure your offerings are matching the industry standards and you have an edge with the additional benefits that you can bring to your clients.

Value add: This is just like putting icing the cake. Everyone in the market works with similar services offerings with little difference in pricing but what makes you stands out has to be defined by you. Work on the areas which can make you different from the rest by going an extra mile in terms of client satisfaction. If you can show the value add you can bring in for them, they will love to choose you over others.

So, be determined look for the “X-Factor” that your HR consultancy has, be innovative, be prompt, stay connected and yes follow the thumb rule of keeping your promises with quick turnaround. If you can incorporate these points, am sure you are ready for competitive world of HR consultancy.